Renee requested that members of the Transportation Advisory Committee set aside the motion made to Council regarding the recommendation of a Transit Feasibility Study.
Renee reported that she and Laurie Wills, Director of Public Works have spent an an extensive amount of time researching alternative service delivery alternatives for transit. Throughout the research process staff have learned about different service delivery alternatives such as Transportation Network Companies (TNC'S) and On-demand vendors such as Routematch, Pantonium, Sparelabs, VIA and RideCo, some companies of which are strictly limited to software services, others provide a turnkey service. The operations piece is sub-contracted to a local service provider which for Cobourg would be Century Transportation who is currently our provider. The Town has also learned that our current operator is a subsidiary of Pacific Western Transportation (PWT) who provide on demand transit services for many municipalities across Canada, they utilize software companies such as RideCo and VIA. PWT is typically the lead party for an on-demand service since they are the provider of vehicles and operations including dispatching services. Renee noted that moving to an on-demand system requires a pilot project which will be a one (1) year term; during that one (1) term the contractor and municipality will work out the timeline for phasing (starting with evenings and weekends) then slowing scaling up services to eventually a fully on-demand system. During the pilot project the Town and the contractor will be working closely to measure KPI's and quantify the number and size of vehicles needed should a recommendation post pilot recommend that the Town of Cobourg eliminate fixed route and operate on-demand services moving forward.
Riders will book their on-demand trips using a smart phone/web browser. For those riders who do not have the capability of using a smart phone or web browser, riders can call the dispatching centre to book trips. The Town is also looking into contactless fare payments as well, more information to follow.
Renee and Laurie are working on a memo to Council outlining our findings and recommendations. This is a really exciting time for Cobourg Transit.